David is an authentic and values-driven leader with a remarkable career spanning military service, corporate leadership, and philanthropic engagement.
After 25 years in the British Army, where he rose to the rank of Lieutenant Colonel, David was awarded an OBE in 2021 for pioneering the digitisation of military personnel systems. His extensive operational experience across global conflict regions and advisory work within government has given him a deep understanding of leadership in complex environments.
Following his transition to civilian life in late 2021, David joined Barclays as Director, Supply Chain ESG, where he leveraged his military-honed expertise in leadership and strategic programme delivery. He later became Transformation Director within the Chief Security Office, leading security operations in Scotland and supporting global cyber security implementation across the organisation. During this time, he also contributed to numerous cyber security panels and working groups across Scotland.
Earlier this year, David founded his own Advisory business, continuing to share his experience and insights with organisations seeking to develop resilient and effective leadership.
David is deeply passionate about people and believes that leading others is a privilege — earned, not bestowed. He champions values-based, servant leadership, where leaders lead by example, prioritise their people, and foster environments built on trust, respect, and accountability.
Beyond his professional roles, David continues to serve through his extensive charitable work. He is Chair of Bravehound, supporting veterans with assistance dogs, a Trustee of The Officers’ Association Scotland and the Scottish Charity Air Ambulance (SCAA), and a Director of RSC Management Ltd.
David holds a Master’s Degree in Battlespace Technology, a Certificate in Company Direction with the Institute of Directors (IoD), and is a Chartered Fellow of the Chartered Management Institute (CMI). He is also a qualified coach and mentor.
We are thrilled to welcome David to Performance Goal and look forward to the impact his leadership, experience, and values will bring to our clients and our team.
