SNN Sports and Performance Goal, have announced a strategic partnership to bring elite-level insights, training, and media to Scotland’s football communities.

This partnership brings together SNN Sports storytelling and digital media expertise with Performance Goal’s deep knowledge of athlete development and performance psychology. Together, they will co-create a compelling content and events platform that informs, inspires, and activates audiences across Scottish football communities

SNN will produce and promote exclusive video content, podcasts, interviews, and live event coverage, offering fans behind the scenes access to elite and community training environments and mindset coaching. In turn, Performance Goal will provide SNN with unique access to athletes, venues, and programmes, while integrating SNN branding across events and promotional media.

Both partners will collaborate to deliver workshops, campaigns, and high-impact storytelling that elevates performance culture across clubs, communities, and supporters.