Sales Training
Sporting leadership, encompasses the guidance, vision, and decision-making provided by club owners, managers, and players to achieve success on and off the field
We Help Organisations and Individuals Perform Better
Sales Foundation
Focus: Equipping sales professionals with the core knowledge and skills they need before engaging with customers.
Understanding Sales Fundamentals
- Overview of the sales funnel and its importance
- Stages of the sales cycle
- Buyer journey and decision-making process
Developing Personal Skills
- Active listening techniques
- Clear and concise verbal and written communication
- Emotional intelligence and its role in sales
- Time management and prioritisation
Building Product and Market Knowledge
- Deep dive into product features, benefits, and unique value propositions
- Conducting competitive analysis and differentiating offerings
- Understanding target market and customer personas
- Recognising industry trends and their impact on sales
Leveraging Tools and Technology
- Introduction to CRM systems and their importance
- Using analytics tools to track performance
- Mastering presentation and collaboration software
- Social selling basics: Leveraging LinkedIn and other platforms
Focus: Skills and strategies for connecting with prospects and effectively communicating value.
Prospecting and Lead Generation
- Identifying and qualifying high-value leads
- Building and managing a prospecting pipeline
- Cold calling and emailing strategies
- Networking tips for creating new opportunities
- Using social media for lead generation and engagement
Relationship Building
- Building rapport and trust with prospects
- Personalising outreach to resonate with customers
- Managing first impressions effectively
- Storytelling as a tool to create emotional connections
Consultative Selling and Communication
- Conducting needs analysis to uncover customer pain points
- Framing solutions that align with customer goals
- Value-based selling: Highlighting ROI and benefits
- Adapting communication style to different personality types
Sales Presentation Skills
- Structuring compelling sales presentations
- Demonstrating product features effectively
- Handling questions with confidence and clarity
Focus: Techniques for navigating objections, negotiating terms, and closing deals.
Objection Handling
- Common objections and how to address them
- Strategies for turning objections into opportunities
- Handling resistance and skepticism tactfully
- Maintaining confidence and control during challenging conversations
Negotiation Skills
- Understanding negotiation principles
- Establishing mutually beneficial outcomes
- Managing price objections and emphasizing value
- Knowing when to walk away and how to redirect focus
Closing Techniques
- Recognising buying signals from customers
- Effective closing techniques (e.g., assumptive close, urgency close)
- Overcoming last-minute objections
- Creating a seamless transition to contract agreement
Managing Contracts and Agreements
- Ensuring clear understanding of terms
- Avoiding common pitfalls in contract discussions
- Handling legal and compliance concerns
Focus: Ensuring customer satisfaction, fostering long-term relationships, and driving repeat business.
Customer Relationship Management
- The importance of post-sale follow-up
- Building long-term loyalty through personalised interactions
- Developing a customer success strategy
- Managing difficult customers and resolving complaints
Upselling and Cross-Selling
- Identifying opportunities for additional value
- Tailoring offers to align with customer needs
- Presenting upsell options without being pushy
Retention Strategies
- Developing loyalty programs
- Proactively addressing potential churn risks
- Collecting feedback to improve products and services
Advanced Sales Techniques – (Strategic Account Management Course)
- Account management for strategic customers
- Using data to predict customer behavior and preferences
- Collaborating with marketing to create impactful campaigns
Continuous Learning (Strategic Account Management Course)
- Setting and tracking professional goals
- Engaging in ongoing sales training and certification programs
- Keeping up-to-date with industry developments and tools
Schedule a Meeting
Interested and want to learn more:
Schedule a Meeting or Contact Us
